I wonder if Dr James Bellini puts ‘futurologist’ as the occupation in his passport? It sounds like a rather strange role, but he’s obviously well connected and certainly talks a lot of sense.
James’ objective, he explains, is to make businesses ‘future proof’. That means they have taken account of the changes that are going to happen and factored them into their strategic planning, rather than reacting when the changes have already taken place.
Far too many businesses fail to spend time thinking about the future, according to James. The majority make their ‘big decisions’ largely on gut feel. Not surprisingly, many of those big decisions turn out to be big mistakes.
Wiser organisations keep up with the trends regarding things that are going to take place 3-5 years down the line, he maintains. By investing time into thinking about the future, they are positioning themselves to take advantage of the changes.
One major global bank, he reveals, is planning to invest in new generation video conferencing. Not only will it make the bank more ‘green’, but also slash its global travel costs.
Major changes such as this are a ‘must’ for 70-80% of businesses, he says. A decade from now, James suggests, companies will own far less fixed assets and will use much less office space. Mobile technologies, remote working and collaboration will soon become the business norm.
Recession is a great time of opportunity for businesses, he maintains. Wise business professionals use the time to revisit the business fundamentals and think about their future path. Those that fail to seize the opportunities of change will probably go to the wall.
Dr James Bellini sounds like the ideal chairman for the Future Focus conferences in June. And there will be the chance for delegates to talk with him afterwards, which will round off each event perfectly. Must remember to ask him what it says in his passport!